For Independent Singer-Songwriters

Stop streaming.
Start selling.

FanFunnel360 gives independent musicians everything they need to sell music and merch directly to fans. Website, shop, release planning, and ad management in one platform. No labels. No algorithms. No middlemen.

Enter Free Academy → No credit card required. 9 lessons across 3 courses.
$0.004 Avg. per stream
350K Streams for min. wage
10x More per direct fan

The music industry wasn't built for
independent artists. We're fixing that.

01

Streaming pays nothing

Spotify, Apple Music, and the rest pay fractions of a cent. You need hundreds of thousands of streams just to cover rent.

02

Algorithms own your audience

Social platforms decide who sees your content. You're renting attention you should own.

03

Tools are scattered

Website builder here, email tool there, merch printer somewhere else. Five subscriptions just to sell a t-shirt.

04

No one teaches the business

Music schools teach you to play. Nobody teaches you to sell. The business side stays a mystery.

Everything you need.
Nothing you don't.

Three integrated tools that cover the full journey from creating your product to getting it in front of paying fans.

Funnel Builder

Your website, landing pages, VIP member area, and shop in one place. Sell digital music, physical merch via Printful, and memberships. Keep 100% of your revenue.

Landing Pages Online Shop VIP Area Printful Merch

Release Manager

Plan your releases step by step. Create digital records, design merch, and produce authentic content like cinematic home-recorded music videos. No more chasing trends.

Release Planner Content Guide Merch Design Video Playbook

Traffic Control

Master both organic and paid traffic. Run Meta Ads directly from your dashboard. Build an audience you actually own through email lists and direct fan relationships.

Meta Ads Organic Growth Email Marketing Analytics
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Academy LIVE

Step-by-step lessons that teach you to create products, build funnels, and drive traffic. Learn the complete independent artist playbook at your own pace. 100% free.

🎤

Community

Connect with fellow independent singer-songwriters in a private feed. Share wins, ask questions, and grow together. No gatekeepers, no noise. Just musicians helping musicians.

"Your music deserves to pay your bills. Not a label's. Not a platform's. Yours."

Built by Robin Schaarschmidt, musician since 2005 and marketing strategist since 2018. FanFunnel360 is the system he wishes his younger self had.